During a child abduction, public assistance can be integral in bringing a child home safely. Police cannot be everywhere - your help could mean the difference for a child in danger. Every minute saved means the abducted child has a greater chance of returning home safely.
What is an AMBER Alert?
An AMBER Alert is an emergency broadcast that is issued in the event of a child abduction. It is only issued when the abducted child is believed to be at imminent risk of bodily harm or death.
Any police service within Ontario can request that the Ontario Provincial Police (OPP) issue an AMBER Alert on their behalf. When the alert is issued, the description of the child (and, if available, the alleged suspect or involved vehicle) is immediately broadcast through television, radio and LTE-connected and compatible wireless devices via Alert Ready, Canada’s emergency alerting system.
The issuing of an AMBER Alert is not taken lightly. Specific guidelines must be met in order for an AMBER Alert to be distributed.
If I hear an AMBER Alert, how can I help?
An AMBER Alert is a request for your help. If you see or hear an AMBER Alert, watch for the child, the suspect, and/or the vehicle described in the alert.
If you have any information regarding an AMBER Alert, immediately report any tips and/or sightings to police by calling 911 or your local police service. You can also follow the AMBER Alert Ontario on Facebook and X / Twitter for additional information.
History of the AMBER Alert System
In 1996, nine-year-old Amber Hagerman was kidnapped from Arlington, Texas and brutally murdered. In the wake of this tragedy, an emergency alert system was developed to facilitate the rapid distribution of information to the public in the event of a child abduction. The AMBER Alert system was created in memory of Amber, using her namesake as an acronym. AMBER stands for "America’s Missing: Broadcast Emergency Response". The Government of Ontario adopted the AMBER Alert system in 2003, in collaboration with Ontario law enforcement and radio/television stations.
Learn more about Amber Alerts on the Ontario Provincial Police website.